
KENOSHA, Wis. — A failing taxpayer-funded public charter school whose latest audit shows it lost nearly $380,000 in one year and ended the year nearly $250,000 in the red has recorded more than $132,000 in bills from a local marketing firm since June 2024, according to financial records obtained by Kenosha County Eye. The school’s independent auditors have repeatedly identified what they call a “significant deficiency” in KTEC’s financial reporting controls.

The firm is Dooley & Associates, owned by Jenifer Dooley-Hogan. The relationship isn’t new. When Angela Andersson was principal of KTEC while it still operated under the Kenosha Unified School District, KUSD records showed $6,750 paid to Dooley & Associates in 2021 for “Marketing, Branding & Capital.” KCE questioned the spending at the time, including why a school with a waiting list needed thousands of dollars in marketing. KCE’s 2021 coverage
Five years later, the relationship has grown substantially. Financial records reviewed by KCE show at least $132,509.17 in Dooley bills from June 2024 through August 2026. Combined with the earlier $6,750, KCE has documented at least $139,259.17 in financial activity involving Dooley during the periods for which records are available. KCE is not representing that every dollar of that amount has necessarily been paid because the newest invoices in the records did not have corresponding payment confirmations.


$132,000 And They Couldn’t Take A Real Photo?
The spending caught KCE’s attention again after a reader sent us a KTEC advertisement that appears to use an AI-generated image of young children. One child in the advertisement appears to have bizarrely generated hands, including what look like extra and missing fingers.
The reader raised an obvious question: If KTEC is spending this much taxpayer money with a marketing company, couldn’t someone simply walk into a classroom with a camera and take a photograph of actual students?
It’s a fair question.
Dooley’s invoices show the company wasn’t receiving a few hundred dollars to occasionally make a Facebook post. Its work for the public charter school has included social media, enrollment advertising, website development, photography, video production, public relations, branding, signage, newsletters and event promotion. Some individual invoices exceeded $10,000, and Dooley’s hourly rate increased from $130 in 2024 to as much as $145 in 2026.
With taxpayers funding a six-figure marketing relationship, using a fake image of children with apparently mangled AI-generated fingers instead of photographing real students looks, in KCE’s view, like cutting corners.
Auditors Find “Significant Deficiency”
The marketing spending comes amid a troubling financial picture at the taxpayer-funded public charter school.
KTEC’s FY2025 audit shows about $1.65 million in revenue against more than $2.02 million in expenses. The school lost $379,195 during the year and ended June 30, 2025, with a $249,602 net deficit.
Auditors also repeatedly identified a “significant deficiency” in KTEC’s internal controls over financial reporting. They said management lacked the necessary training to prepare financial statements in accordance with generally accepted accounting principles, resulting in the outside auditors preparing the financial statements for management’s review and approval.
This isn’t a new problem. The finding dates back at least to 2023 and remained unresolved in subsequent audits. KTEC’s own corrective-action plan acknowledged that the problem “will not completely resolve” because of the school’s limited financial staff and resources.
KTEC has faced financial controversy before. In January 2025, KUSD announced it was ending its charter relationship with the original KTEC following a financial review involving the commingling of funds between the KUSD KTEC 4K-8 program and the independent KTEC High School. KTEC disputed KUSD’s characterization of its financial management. KCE’s January 2025 report on KTEC’s financial controversy
The independent high school had been controversial from its earliest days. In 2022, KUSD publicly emphasized that KTEC High School was a separate public charter school and was not operated or authorized by KUSD. KCE’s 2022 report on KTEC High School
Controversies Continue Under Andersson
Financial questions aren’t the only controversy surrounding KTEC under Andersson’s leadership.
Earlier this year, KCE reported that KTEC employed first-grade teacher Jennifer Bonnes after she previously left Racine Unified under a negotiated separation agreement following an administrative investigation. Andersson defended the hiring when questioned by KCE. Bonnes later publicly disputed several allegations contained in the Racine Unified records. KCE’s January 2026 report on the teacher controversy
Now KCE is again asking questions about Andersson’s stewardship of the public charter school, this time involving a marketing relationship that stretches back to her years running KTEC under KUSD.
KCE asked Dooley how much taxpayer money her company has received from KTEC and about the AI-generated advertising. KCE also asked Andersson whether the public charter school is satisfied with Dooley & Associates, the quality of its work and the amount of taxpayer money being spent with the company.
KCE also sought information about the longstanding relationship between Andersson and Dooley. The records establish a longstanding professional vendor relationship involving substantial taxpayer dollars, but KCE has found no evidence establishing a relationship between the two beyond that business relationship.
Neither Andersson nor Dooley responded.
For a failing taxpayer-funded public charter school whose auditors have repeatedly identified a “significant deficiency” in financial reporting and which says it lacks the resources to completely resolve that deficiency, more than $132,000 in bills from one local marketing company deserves scrutiny.
And after spending that kind of taxpayer money, the public might reasonably expect KTEC’s advertisements to feature real students, or at the very least, children with the correct number of fingers.
























13 Responses
Sick, greedy and unethical.
Eh not too bad
Just a scam to support her friend. If the school is good it doesn’t need marketing
Andersson is an odd duck. And Dooley’s husband is probably the one that fucked up the AI generated fingers on the kid. Aside from the funky fingers, there are so many rules about filming/photographing kids, especially in schools, so I see why AI is a nice alternative.
Completely useless school with shitty outcomes. Redundant entirely with LakeView already existing.
Please look into other schools in the area that aren’t supported by our tax dollars but are ripping off parents and short changing students. KMS is a good place to start. It’s so disfunctional and certain families are running the place. I don’t have primary custody of my kid and my ex gets to decide schooling. Awful choice.
Please look into other schools in the area that aren’t supported by our tax dollars but are ripping off parents and short changing students. KMS is a good place to start. It’s so disfunctional and certain families are running the place. I don’t have primary custody of my kid and my ex gets to decide schooling. Awful choice.
Please look into other schools in the area that aren’t supported by our tax dollars but are ripping off parents and short changing students. KMS is a good place to start. It’s so disfunctional and certain families are running the place. I don’t have primary custody of my kid and my ex gets to decide schooling. Awful choice.
Please look into other schools in the area that aren’t supported by our tax dollars but are ripping off parents and short changing students. KMS is a good place to start. It’s so disfunctional and certain families are running the place. I don’t have primary custody of my kid and my ex gets to decide schooling. Awful choice.
Please look into other schools in the area that aren’t supported by our tax dollars but are ripping off parents and short changing students. KMS is a good place to start. It’s so disfunctional and certain families are running the place. I don’t have primary custody of my kid and my ex gets to decide schooling. Awful choice.
Personally I believe Dooley and associates is subpar. Their marketing is a joke. Never been impressed by any of their ads. So many Kenosha businesses use Dooley’s boring ideas.
Zero accountability for charter schools is the norm. It’s not surprising Andersson is doing a poor job with this school. She’s all ego and she uses fake flattery and condescension with parents to cover up the failures of her schools.
I think the bigger financial picture deserves consideration here.
While I am not a personal friend of Jennifer Dooley, as a small downtown business, I have known her to extend herself for the betterment of Kenosha – helping our community navigate the 2020 riots and through her work with the BID and Downtown Kenosha Inc. She has been generous with her knowledge at meetings, and I have known her to be an upstanding member of Kenosha’s business community.
Regarding the AI advertisement, I agree that the extra fingers were an unfortunate human error in editing. But advertising costs money. At $145/hour, plus casting and paying talent, I can understand why KTEC Schools of Innovation might use AI for an advertisement. Paid Advertising can be different from photographing students for an article, where parental permissions are already in place.
I own a small acting studio and have operated it for 21 years. I have personally experienced the impact of rent, purchasing a building, renovations and marketing on a small business’s bottom line. That’s why I think KTEC’s larger financial picture deserves consideration.
Upon reading this post, I did some research because I’ve read articles about KTEC changing locations. KUSD asked KTEC to reduce enrollment in order to move to Lincoln Middle School in 2023. Then the KUSD charter ended in January 2025 – and converted that program into a KUSD choice school called LakeView K-8 Academy. The independent KTEC Schools of Innovation subsequently moved to St. Mary’s, where they now had to pay rent. They now get state financing separate from KUSD. They purchased the former Pick ’n Save building for $5 million and undertook a major renovation. In Fall 2026, they started classes in their new building.
Those are significant financial commitments for a relatively small student population. It seems unfair to focus primarily on one marketing line item without considering the much larger costs that lead to a negative bottom line for 2025 – enrollment changes, two major moves, renovation of a grocery store into a K-12 school, and financing.
Public spending should absolutely be scrutinized. But scrutiny should include the whole financial picture. I don’t think one advertising decision involved in REBRANDING an entire K-12 school should be used to besmirch either Jennifer Dooley’s reputation nor KTEC Schools of Innovation.